Event-specific offers often involve enhanced odds on a team to win a specific match. These sizeable odds are used to entice new customers into signing up, with the bookmaker hoping that it’ll result in the punter using their site more frequently.
Parimatch and bet365 are well-known for offering this type of sign up offer on a weekly basis from matches in the Premier League. You can also receive boosted odds and price boosts with your new customer offers.
The categories are all important ones to consider when looking to bet and they include sections like best football odds, best horse racing odds, best for banking, best for overall market selection and many more. Below, you’ll find the winners of each category at the latest UK Bookmaker Awards, and it’s clear to see that bet365 are the bookmaker to beat on most fronts, as they won four awards. SBK ranked best for football odds, whilst ZetBet has the best market selection. There are many different types of betting offer that you can take advantage of, so be sure to choose the best one for you. Below, we’ve listed the most popular types, with details of what you can get with these new customer offers, as well as other details showing which betting sites have good betting offers.
These are typically the most popular type of reward for new customers when they sign-up with a new bookmaker. All you have to do is meet the qualifying criteria involved in the sign-up offer, and once you bet online bookies offers do that, you’ll be awarded the free bets. The best free bet sign-up offers don’t have any wagering requirements attached to the bonus, as offers with a significant amount of wagering requirements often limit the potential for the bettor to withdraw a profit from their original deposit. Unibet are offering £40 in free bets when you deposit and wager funds of just £10 on a selection with minimum odds of 1/1 (2.00). Once that qualifying bet has been settled, any winnings obtained from the free bets can be withdrawn to the punter’s chosen payment method. This could see a new customer able to place a bet on a selection which typically has shorter odds but instead has longer odds due to the offer provided by the bookmaker.
Not all bookmakers have sign up offers with free bets, as some offer money back specials, which prove equally as popular. With money back special sign-up offers, you’re wagering somewhat of a risk-free first bet with the bookmaker. Though no bet is truly risk-free.
That means a great selection of casino offers ranging from free spins and money on bingo games, through to very generous deposit bonuses. Potentially start with additional money to play with at chosen bookmaker Take advantage of our unique bonuses i.e. Be able to try a wider range of bets Read about the wager requirements in our reviews Contact our chat with questions about bonus codes Order a pizza on our costs if a bonus code does not work In terms of wagering requirements to fulfil the bonus In terms of the type of bets you need to play on In terms of the minimum odds that are required Risk of betting more often as equipped with more money Tendency to choose more risky bets than usual Losing money faster when not fulfilling the wager requirements I have been involved in sports betting for 5 years so have learnt plenty about UK betting sites during this time. Primarily I’ve focused on betting sites like Sky Bet, bet365 and Paddy Power, but I’ve also researched and gained a wealth of knowledge on newer betting sites like Betano. My work on BonusCodeBets is dedicated to finding all the best new and existing customer offers, whilst providing all the information you need to know in order to bet on any betting site.
I provide dedicated guides and tips as well, helping you have more research around selected markets in sports like football, rugby, cricket and NFL. You can find a lot of great information on this website, with information on different types of bets, how they work and how you can place specific bets. I also have good knowledge of casino and slot sites, and I aim to use this knowledge to help provide you with good offers, as well as detailed guides on slot games and casino games. There are many things to look out for when choosing the best betting offer for you as a new customer. It might be a decision that you struggle with due to the wide range of betting offers available across the bookmaking industry. If your selection doesn’t win you’ll be awarded your stake back. This will be in either cash, or as a free bet to use on their site in the future.
| Sportsbook | Offer | Code | Wagering Requirement |
|---|---|---|---|
| Betway | $10 Free Bet | FREE10 | 1x at min. odds +100 |
| 888sport | $5 Risk-Free Bet | N/A (Auto) | 1x at min. odds -500 |
| BetOnline | $25 Free Play | FREEPLAY25 | 6x on sports |
At this moment in time, there aren’t any money back special sign-up offers available, but keep an eye out, as we’ll update this page as soon as one becomes available. If you are looking for new customer offers for casino betting, you will typically receive a certain number of free spins to use on slot games.
Easy to use qualifying criteria – The qualifying criteria has to be easy to follow, and if it isn’t, then it’s probably not worth taking part in that sign-up offer. You’ll want a simple process that results in you obtaining the free bets on offer without any confusion. Good user experience – We also like to keep a betting site that goes above and beyond to provide you with a good experience. Things we take into account are how quick the sites load up pages, how easy it is to bet and also how the betting site are when it comes to their long-term customer service. We also look into their existing customer offers to see whether they provide many free bets for their loyal customers as well.
Market Selection – All betting sites offer a variety of sports to wager on, but one key factor in identifying the best platforms is the range of markets they provide. The top betting offers are often most beneficial when used on unique or detailed markets. A broad market selection enhances the experience, making free bets and promotions more accessible and enjoyable. A good range of existing customer offers – We also like to look at how many existing customer offers betting sites have, and research how much they tend to change their offers, either for better bigger free bets or smaller free bets. Not only do we have the expert opinions from our betting experts to help you choose the best betting site and offers for you, but we’re also lucky enough to have the data from the UK Bookmaker Awards, who found the best bookmakers for various categories based on large-scale surveys with bettors in the UK. Some casino sites will allow you to use the free spins on any game, but a fair few require you to use the free spins on specific slot games, so make sure you know all the information when signing up so you do not miss out on free spins. Here are the factors you need to look out for when you are receiving free bets and/or bonuses, as the criteria vary depending on the bookmaker or betting site that you are using. Some betting offers aren’t just offering free bets, as some come with a casino bonus on top of the sportsbook offer. Not all sites offer this, but for those that do, it’s well-worth taking advantage of.
A good example of this type of offer being in place is Unibet, who are offering their new customers their money back up to £40 in free bets, as well as a £10 casino bonus.
This is vital when ranking the best betting offers.
Meanwhile, some betting sites offer free bets for existing customers as well, like Sky Bet (pictured below), you give you free rewards like free bets if you are part of the Sky Bet Club. This is essentially the same as a welcome bonus, but it’ll have a specific offer available to customers using the mobile app of a bookmaker. The majority of betting nowadays is from a mobile app, and therefore, there typically aren’t as many mobile specific betting offers nowadays. These are only available on notable events within the sporting calendar. Not all betting sites run offers around events, such as the Grand National, the Cheltenham Gold Cup, and a significant football event such as the Champions League Final, and prefer to keep their sign-up offer the same for a longer period. You won’t want a betting offer with too many wagering requirements before a withdrawal.
Below, we’ve listed some tips to consider when choosing the best betting offers. Small deposits – For any sign-up offer, you won’t want to be spending too much of your own money on the first deposit, especially if you’re potentially just cancelling out any potential profit through wagering requirements. The best sign up offers have a small first deposit, but a sizeable amount of free bets on offer. Sizeable bonus amounts – This is relatively self-explanatory, as the higher bonus amount on offer, the better, as you’ll be wanting to get value for your money with the original deposit you’re making into the betting account. Minimal wagering requirements – You won’t want a betting offer that requires you to wager the bonus funds numerous times before a withdrawal can take place, as you’re minimising the chances of returning a profit in some cases.
The best betting offers out there will require you to not wager the bonus funds at all after you’ve placed the free bet being offered by the bookmaker. A usable betting site – You’ll want a betting site that is appealing on the eye, and all of the areas of the site should be easy to find. If this isn’t the case, then it could make it difficult for you to get the most out of the betting offer. Having a site that you can be assured that your funds are safe with is another key point, and the best betting sites in the business will be licensed and regulated by the Gambling Commission. Great range of payment options – Not all bookies accept every single payment option available, so be sure to check that your chosen bookmaker has your preferred payment method. The more wagering requirements involved in a betting offer, the more likely you are to see minimal funds withdrawn back to your chosen payment method. The best betting offers for new customers will have no wagering requirements on the free bets on offer.
